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Victoria, BC – March 31, 2020 – The Canadian Council of Aboriginal Business (CCAB) has officially certified RaceRocks 3D Inc. (RaceRocks) into their Certified Aboriginal Businesses Program (CAB). The program certifies that Aboriginal Businesses are 51% or more owned and controlled by an Aboriginal person(s). Their mandate is to “foster sustainable business relations between First Nations, Inuit and Métis people and Canadian Business.” 

Embracing her Métis heritage and position as a woman business leader, Anita Pawluk (President of RaceRocks) has been steadily growing an innovative and diverse team. Her unique experiences, perspective and leadership has helped shape the company into one of Canada’s leading immersive training and simulation companies across the defence and aerospace industries. “As a proud, Indigenous woman, one of the things I enjoy most is working with our great team. We are one of the few women- and Indigenous-owned high tech companies in the Canadian defence industry bringing fresh perspectives and ideas.”

A driving force behind joining the CAB program for Anita is helping to build a strong Aboriginal business community. The program helps facilitate this by “Building new opportunities for Aboriginal business Canada.” Having successfully competed and won contracts with the Royal Canadian Navy (RCN), Anita has identified this as an opportunity to help bridge the gap between Government procurement and Aboriginal owned businesses.

There has not been a better time for Aboriginal businesses to work with Government after the recent announcement in December 2019 by Prime Minister Justin Tredeau that mandates “…at least 5 percent of federal contracts awarded to businesses managed and led by Indigenous Peoples.” RaceRocks intends to demonstrate how successful procurement opportunities can be won and mentor other Aboriginal companies to achieve the same success.

RaceRocks has embraced diversity and inclusion through Anita’s leadership, recognizing people’s differences as a competitive advantage across innovation, creative thinking and growth (both professionally and personally). The CAB program provides another opportunity for RaceRocks to continue their great work in this space and support the CCAB in their goal to, “Position Aboriginal business at the focal point for strengthening Aboriginal communities, promoting progressive and prosperous relationships, and growing a new economy based on mutual respect and shared prosperity.”

About RaceRocks

RaceRocks is an Indigenous and woman led business setting the industry standard for immersive and decision-driven training systems. We have “redefined learning by doing”, by creating realistic, interactive experiences for the learner to practice and adapt. Our goal is to create a world of informed decisions. Our cutting-edge, technology-empowered learning creates a seamless experience, more conducive to engagement and retention, and integrates the power of data to achieve optimal results. We utilize immersive game engines, appropriate pedagogical approaches, user input data, human factor tracking, artificial intelligence, and machine learning to consistently advance the state of training. We collaborate with our partners in developing authentic, engaging learning experiences and creating a world of informed decisions.

About CCAB

CCAB is committed to the full participation of Indigenous peoples in Canada’s economy. A national, non-partisan association, CCAB offers knowledge, resources and programs to both Aboriginal and non-Aboriginal owned companies that foster economic opportunities for Indigenous peoples and businesses across Canada.


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