About Us.
At RaceRocks, we are redefining the future of training. As a woman-led, Indigenous-owned business, we’ve spent over a decade partnering with organizations to modernize their training programs.
We specialize in transforming traditional training into innovative, technology-driven solutions. Leveraging immersive training tools, we create learning experiences that empower teams and enhance operational effectiveness.
Our commitment goes beyond technology—we’re dedicated to building partnerships that deliver measurable results, reduce costs, and strengthen readiness in critical industries like defence, aerospace, and marine.
What We Do.
- Traditional Training Solutions: Analysis, Design & Curriculum Development.
- Training Modernization: Transforming traditional training models using innovative methodologies and advanced technologies.
- Immersive Learning Experiences: Leveraging VR, AR, and simulation technologies to create engaging, realistic training environments.
- Digital Asset Creation: Developing reusable 3D models, animations, and interactive content to optimize learning and reduce costs.
- Operational Support: Partnering with organizations to address skill gaps, improve readiness, and enhance safety through tailored training solutions.
RaceRocks delivers innovative solutions across the defence, aerospace, and marine sectors. Our entry into the aerospace, defence, and marine industries emerged from a dedication to advancing training through technology. As experts in training & design, we identified a growing need for immersive and distributed learning tools to address some of these industry’s key challenges.
Traditional roles in defence, aerospace, and marine sectors often experience high turnover. Our training modernization solutions address these challenges by providing flexible and accessible training pathways that help personnel stay engaged and skilled over time. We incorporate technology-enabled learning into established training methods to ensure a more adaptive and effective approach to workforce development in these critical sectors.
For over a decade, we’ve partnered with the Royal Canadian Navy, delivering innovative learning solutions, from curriculum development to immersive simulated experiences to modernizing military training.
Industrial Technology Benefits (ITBs): RaceRocks has delivered over $19 million in ITB credits with a focus on training and simulation through R&D and innovation. Most recently, RaceRocks has partnered with Lockheed Martin Canada to advance adaptive learning technology.
Additionally, RaceRocks has worked in the development of training with other key organizations like Boeing, Babcock, CAE and others.
At RaceRocks, we aim to create a world of limitless learning and advance inclusivity in the defence, aerospace, and marine sectors. Every opportunity is a chance to innovate. We approach every situation with the creativity and courage to try something new.
Our Roots.
RaceRocks’ roots are derived from a region of Turtle Island in what’s now known as Victoria. Our name and inspiration come from Race Rocks, a lighthouse reserve known for its resilience and adaptability—values that drive our work. As an Indigenous-owned business, we are committed to advancing reconciliation and empowering Indigenous communities through technology and training.
RaceRocks transitioned leadership in 2019, and with this change, became a Certified Indigenous Business. We recognize that the Klallam language for RaceRocks is XwaYeN (pronounced shwai’yen), which means “fast-flowing water.” The late Thomas Charles of Beecher Bay First Nations provided this name and his wife, Flora Charles, transcribed it in Klallam.
The North Star is one of the most important stars in the Northern Sky. It’s known as the coming home star. If you are out at night and you get turned around, the star is something you can depend on. The star depicted in our logo reflects both Indigenous and non-Indigenous values.
Our initiatives aim to empower our team and clients by fostering environments that respect and celebrate cultural diversity and heritage. Our organizational values echo the exceptional diversity of marine life at Race Rocks. At the heart of RaceRocks is our commitment to innovation, honesty, and collaboration. Technology is a powerful tool for education and empowerment. RaceRocks is not just a provider of technological solutions but a dependable partner in the journey of knowledge and discovery.
Memberships.
Our Leadership.
Our leadership team is building one of the more innovative, diverse and in-demand defence companies in Canada.
Anita Pawluk
CEO and President
Anita Pawluk (she/her) is an experienced entrepreneur and owner of successful startup companies in diverse fields such as technology, clean energy, construction and storage. Since co-founding RaceRocks in 2010, Anita has led the certified Indigenous company to be recognized as a leading high-tech firm that delivers technology-enabled learning (TEL) and digital training solutions to the defence and aerospace industries. She is the driving force behind the company’s diversity, inclusion and equal opportunity culture.
Christina Jones
Vice President Operations
Christina Jones (she/her) has over twenty years of experience in operational strategy, leading cutting-edge learning technology teams towards innovation. She applies an empathetic approach to knowing and growing people on high-performance teams with core strengths in ensuring quality planning, compliance, risk management and communication.
Craig White
Vice President Strategy
Craig White (he/him) has two decades of experience in critical decision-making and has played a critical role in the company’s success by guiding project, product and development teams and their work with the Royal Canadian Navy and defence contractors like Boeing, Babcock and Davie. He is a certified Project Management Professional (PMP) and Certified Scrum Master (CSM).
Sarah Drake
Director of Design
Sarah Drake (she/her) has over fifteen years of experience in learning and digital media design. She is an expert in developing and delivering in-person and distributed training in multiple mediums and settings. She brings a learner-centered lens to our products and services.
Amie Walton
Director of Technology
Amie Walton (she/her) has nearly forty years of experience in the business world and thirty of those dedicated to the technology sector. Over the course of her career, she has excelled in numerous roles including software development, management, architect, CTO, and SaaS founder, showcasing her versatility and deep understanding of the tech landscape. Amie has a proven track record in building and leading high-performing software product teams across a variety of business sectors, including the creation and management of a handful of distributed learning systems. At RaceRocks, Amie is dedicated to driving technological advancements and fostering an environment where cutting-edge solutions thrive.