Our values.

For RaceRocks, our values fuel a commitment to advancing STEAM in Indigenous communities, supporting women entrepreneurs and leaders in underrepresented industries, and empowering our people to be at their best.

Everything we build, every partnership we form and every solution we find is possible because of what we believe in. Everything we do is anchored in the following core values:

Every challenge is an opportunity to innovate. We approach every problem with creativity and the courage to try something new.

Certified Aboriginal business.

Canadian Council for Aboriginal Business

RaceRocks embraces Indigenous values and cultures, and we are committed to fostering sustainable relationships with Indigenous Peoples from all walks of life.

Our social impact.

We continue to lean into our journey of reconciliation and our presence as an Indigenous company in the technology community. Our work harnesses the power of our core values in creating a difference in the four areas we can have the biggest social impact.

We are committed to a learning journey of Reconciliation and the Truth and Reconciliation Calls to Action, especially action #92

Where we work. Land Acknowledgement.

RaceRocks is on a journey of learning, growth and understanding as we encapsulate what it means to be a “People First” company. Part of this journey includes learning about the history and culture of Indigenous people.

Through our learnings we now know that a very large majority of the land and territory we refer to as “Canada” and its parts is unceded; Indigenous people and the land they and their ancestors traditionally lived on was never ceded or legally signed away to the Government of Canada.

With this in mind and as we continue our learning journey to understand how we move forward in a meaningful way in relation to the land and first peoples we would like to recognize and acknowledge that our head office and many of our team members are located on the unceded Coast Salish Territory of the lək̓ʷəŋən (Lekwungen) and W̱SÁNEĆ Peoples.

You can learn more about Indigenous Territories and Lands by visiting the Native Land Digital Map. Native Land Digital is a Canadian not-for-profit organization, incorporated in December 2018. Native Land Digital is Indigenous-led, with an Indigenous Executive Director and Board of Directors who oversee and direct the organization. You can also visit the Songhees Nation of the lək̓ʷəŋən People website at: www.songheesnation.ca and the W̱SÁNEĆ Leadership Council Society website at: www.wsanec.com to learn more.

Our leadership.

Under RaceRocks co-Founder and President Anita Pawluk, our leadership team is building one of the more innovative, diverse and in-demand defence companies in Canada.

Anita Pawluk


Christina Jones

Vice President Operations

Christina Jones has over twenty years of experience in operational strategy, leading cutting-edge learning technology teams towards innovation. She applies an empathetic approach to knowing and growing people on high-performance teams with core strengths in ensuring quality planning, compliance, risk management and communication.

Craig White

Vice President Strategy

Sarah Drake headshot

Sarah Drake

Director of Design

Sarah Drake has over fifteen years of experience in learning and digital media design. She is an expert in developing and delivering in-person and distributed training in multiple mediums and settings. She brings a learner-centered lens to our products and services.