Who we are.
Our values.
For RaceRocks, our values fuel a commitment to advancing STEAM in Indigenous communities, supporting women entrepreneurs and leaders in underrepresented industries, and empowering our people to be at their best.
Everything we build, every partnership we form and every solution we find is possible because of what we believe in. Everything we do is anchored in the following core values:
Every challenge is an opportunity to innovate. We approach every problem with creativity and the courage to try something new.
Certified Aboriginal business.
RaceRocks embraces Indigenous values and cultures, and we are committed to fostering sustainable relationships with Indigenous Peoples from all walks of life.
Where we work. Land Acknowledgement.
RaceRocks is on a journey of learning, growth and understanding as we encapsulate what it means to be a “People First” company. Part of this journey includes learning about the history and culture of Indigenous people.
Through our learnings we now know that a very large majority of the land and territory we refer to as “Canada” and its parts is unceded; Indigenous people and the land they and their ancestors traditionally lived on was never ceded or legally signed away to the Government of Canada.
With this in mind and as we continue our learning journey to understand how we move forward in a meaningful way in relation to the land and first peoples we would like to recognize and acknowledge that our head office and many of our team members are located on the unceded Coast Salish Territory of the lək̓ʷəŋən (Lekwungen) and W̱SÁNEĆ Peoples.
You can learn more about Indigenous Territories and Lands by visiting the Native Land Digital Map. Native Land Digital is a Canadian not-for-profit organization, incorporated in December 2018. Native Land Digital is Indigenous-led, with an Indigenous Executive Director and Board of Directors who oversee and direct the organization. You can also visit the Songhees Nation of the lək̓ʷəŋən People website at: www.songheesnation.ca and the W̱SÁNEĆ Leadership Council Society website at: www.wsanec.com to learn more.
Our leadership.
Under RaceRocks co-Founder and President Anita Pawluk, our leadership team is building one of the more innovative, diverse and in-demand defence companies in Canada.
Anita Pawluk
President
Anita Pawluk is an experienced entrepreneur and owner of successful startup companies in diverse fields such as technology, clean energy, construction and storage. Since co-founding RaceRocks in 2010 Anita has led the certified Indigenous company to be recognized as a leading high-tech firm delivering Technology Enabled Learning (TEL) and digital training solutions to the defence and aerospace industries. She is a natural leader who has been recognised within the tech sector with the ViaTec “Technology Leader of the Year,” in 2018 as well as, “Tech Company of the Year,” in 2017 and “Employer of the Year” in 2022. She is the driving force behind the company’s diversity, inclusion and equal opportunity culture.
Christina Jones
Vice President Operations
Christina Jones has over twenty years of experience in operational strategy, leading cutting-edge learning technology teams towards innovation. She applies an empathetic approach to knowing and growing people on high-performance teams with core strengths in ensuring quality planning, compliance, risk management and communication.
Craig White
Vice President Strategy
Craig White has two decades of experience in critical decision-making and has played a critical role in the company’s success by guiding project, product and development teams and their work with the Royal Canadian Navy and defence contractors like Boeing, Babcock and Davie. He is a certified Project Management Professional (PMP) and Certified Scrum Master (CSM).
Sarah Drake
Director of Design
Sarah Drake has over fifteen years of experience in learning and digital media design. She is an expert in developing and delivering in-person and distributed training in multiple mediums and settings. She brings a learner-centered lens to our products and services.